Procter & Gamble, maker of Pantene and Herbal Essences, joins fight to end animal testing for cosmetics
By Sara Amundson and Kitty Block
Procter & Gamble, maker of popular household brands like Herbal Essences, Pantene, and Head & Shoulders, today announced it will join with our #BeCrueltyFree campaign to ban all animal testing for its cosmetics products in major global markets by 2023. This decision by one of America’s—and the world‘s—largest personal products manufacturers is an important victory for animals, and it further strengthens the case for banning animal testing for cosmetics in the United States and worldwide.